Marketing & Branding

Creating a customer-orientated organisation in the NHS

NHS Elect will help you to bring together the cultural, process and techniques of marketing to ensure the best possible chance of success in as an NHS organisation. We offer a wide range of support to members:

• Creating a customer orientated culture  Improving delivery of services by front line staff with patient experience training to retain existing patients and encourage new ones
• Branding for Success for Board / Executive Teams including customer facing metrics and how to develop your organisation's brand
• Improving your marketing strategies to GPs as a customer, a competitor and a collaborator
• Embedding the marketing culture into your business plans, business cases and recruitment and retention policies
• Developing bespoke marketing / promotional plans by a chartered marketer to ensure that your services are selected under patient choice and drive positive patient stories onto NHS Choices
• Working in partnership with the National Social Marketing Centre to deliver social marketing training and competence to the NHS
• Imparting marketing techniques / Know-how with hands on support Understand your local health market with training on market analysis software and reporting systems such as Dr Foster ‘Hospital Marketing Manager’ and Experian
• Take part in the Chartered Institute of Marketing accredited development programme to embed marketing skills at all levels of your organisation
• Understanding how to use patient experience measures to improve the patient journey
• Working with our learning partners to deliver effective social marketing programmes
• Using and developing your website and all communications processes as an integral part of your marketing mix 

In the Members' Area you will find:

• NHS Elect network events to share and learn from other members
• On-site support provided by NHS Elect to embed marketing in your organisation
• A resource library of documents and links for marketing

NHS Elect’s work on marketing is led by Sue Kong.

Please contact Sue Kong at sue@nhselect.org.uk  if you wish to explore this area of programme in more details.