We joined NHS Elect to gain a better understanding of marketing in the new market-orientated NHS climate.

John Wilkins, Director, ELFT

The feedback we had from staff was very positive and I really feel it gave them the opportunity to reflect on their practice.

Margaret Finnegan, South London Healthcare NHS Trust

Communications

Communications and Reputation Management

Powerful communications and effective use of channels such as the Internet are crucial in the implementation of effective marketing and branding strategies.

We help our members to improve their:

  • Communication with Stakeholders
  • Presenting Market Information
  • Website Intranet/Internet redesign
  • Promotional Photography and basic videos
  • Clinician's Viewpoint

For more information please contact Sue Kong at sue@nhselect.org.uk

Training

We will provide training to help staff use market analysis software and reporting systems such as Dr Foster “Hospital Marketing Manager” and Experian to gain a better understanding of their local health market.

For more information, contact Sue Kong at sue@nhselect.org.uk

Market share information and software

We are aware that many members may be considering purchasing Dr Foster’s Marketing Hospital Manager as the market share software, CHKS Market Share Analysis or other potential providers of market information for your marketing plans, FT Integrated Business Plans and service reconfigurations. We attach an objective critique of both Dr Foster and CHKS for your information.

Examples of our work in this area can be found in our Marketing Resources Section.

To download NHS Elect brochure detailing on-site support available to members click on the link below

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2011/2012 Work Programme

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