Branding

NHS Elect work with the member organisations and help their executive teams to build their branding for success by understanding the job of the brand, benefits and brand truths.

A strong brand can be immensely powerful in communicating values, reputation and reliability to patients, staff and referrers. Used wisely, along with the correct application of the NHS parent brand,  your service brand can minimise patient anxieties at a time when they might otherwise be worrying needlessly. It can attract the best staff and help them hold each other to account on issues of quality, innovation and customer care.

We help our members:

• to understand he marketplace today and the increase of competition from a business and financial point of view
• to understand the benefits of brand positioning
• understanding your brand essence
• understanding the brand values and personality in a NHS organisation
• understanding the brand promise – what the brand offers and why it is better than the alternatives
• understanding your reputation, customer loyalty and customer perception measurements
• to build your branding guidelines
• to be aware and refer to NHS Identity Brand Guidelines for their organisation as well as the Code of Practice for the Promotion of NHS Funded Services

If you would like more information about the advice NHS Elect could offer your organisation, please contact Sue Kong at sue@nhselect.org.uk