Marketing Resources
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Planning and Running a Goldfish Bowl Workshop
Presentation by Catherine Heaney, Transformation Projects Facilitator, Frimley Park Hospital NHS Foundation Trust
Mapping the emotional journey in the patient pathway from Beyond Philosophy
Presentation
Mystery Patent Project NHS Wales
Presentation by Jean Mead, Public Involvement Officer
Whittington Hospital Measuring the Patient Experience
Presentation by Siobhan Harrington, Director of Primary Care and Chris Giles
Business Development Manager
Delivering Great Customer Care - Complaints
Presentation by Marilyn Thirlway, Head of Patient Experience, York Hospital NHS Foundation Trust
NHS Commercialisation
Presentation by Trevor Payne, Director of Estates and Facilities UCLH
Getting NHS staff on board with social media
Presentation by Liz McWilliams
How to communicate with staff based in the community
Presentation by Verve Communications
Staff engagement strategies - overseas examples
Marketing masterclass by Sue Kong, Director, NHS Elect
Write up 13th October 2011 - Internal Staff Engagement
Learning from each other - Write Up
Stepping Stones - Print Version
Stepping Stones - Basic Guide to Marketing NHS Health Services
By Sue Kong
Director of Marketing
Promotional and Communications Templates
Templates produced by Sue Kong, Director of Marketing, NHS Elect
Gaining Customer Insight - Sources of Information
Presentation by Sue Kong, Director of Marketing, NHS Elect
East London NHS Foundation Trust Intranet
East London NHS Foundation Trust Intranet
By Ljiljana Vucicevic
Communications Manager
Brand and Reputation Management - Marketing Masterclass
Engaging Internal and External Stakeholders through Integrated Communication Channels
By Rachel Daniel
Head of Marketing and Membership
The Christies NHS Foundation Trust
Hospital ‘A’NHS Trust
Selected Examples of a Market Analysis for Trusts who have already purchased Dr Foster ‘Hospital Marketing Manager’
Dutch Hospital Marketing Plan Example
Concept marketing strategy
Any Town Hospital
Proposal by the marketing core team
The Seven Steps of Marketing
A Marketing Framework for NHS Elective Care Providers
NHS Elect
‘East Kent Hospitals is a collection of people, not buildings’
Presentation by Dr Marc Farr,
Director of Information
East Kent Hospitals NHS Foundation Trust
NHS Marketing A paradigm shift
By Alex Mswaka MCIM Chartered MarketerMarketing Manager
Dr Foster Intelligence
How best to engage medical staff in marketing and service improvement
Mr Stephen Lash BM, BSc (Hons), FRCOphth, MBA
Consultant ophthalmic surgeon
Southampton Eye unit
Foundation Stepping Stones Basic Marketing Course
Overview of the session
This session provides an introduction to the key concepts of marketing. It is suitable both for those with some previous experience of marketing who are looking to refresh their knowledge as well as absolute beginners. This session will use acute hospital examples.
Code of Practice Summary
NHS Code of Practice for the Promotion of NHS Founded Services
Updated with ASA/CAP codes that came in force on 1st September 2010
Presentation by Sue Kong, Director, NHS Elect
NHS Code of Practice for the Promotion of NHS Funded Services
Department of Health
Critique of Dr Foster and CHKS Market Analysis Tools
NHS Elect’s critique of the current market analysis tools and support in the NHS
Marketing in the NHS
The story so far
By Sue Kong
Director of Marketing
NHS Elect
Heart of England Policy for Advertising in Trust Premises, Publications and Websites
Heart of England NHS Foundation Trust Policy for Advertsing in Trust Premises, Publications and Websites
NHS Elect Network Events
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